SEO or search engine optimization plays the main part in increasing your website ranking with Google, Yahoo and MSN, inbound links to your website from other quality websites and keeping your content fresh should also be employed.Our SEO strategy
1. Optimise each page around a 3 to 4 keyword phrase, article should be between 200 to 300 words and include 'title', 'description' and 'keyword' metadata
2. Get quality inbound links by exchanging quality links and writing articles on other sites with a back link.
3. Update and new content at least once or twice a month, some sites use a wiki, blog or forum to do this.
Pay per click or sponsored links is the quick and easy alternative to SEO for advertising your website on search engines, you only pay a few pence if a visitor clicks through to your website from the search engine. You control the advertising budget by setting a daily cap, so if you are bidding 2 pence on a keyword phrase and the daily cap set to 100 pence, after 50 visitors the link will be taken off the search engine for the rest of the day and restored next day.
To conclude there are 2 ways to promote your website on search engines
1. Use pay per click for fast guaranteed listing on search engines but avoid popular and expensive keyword phrases.
2. Use SEO to make use of free organic search engine listing but top up your traffic with pay per click.
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